The best companies in games rarely have a product problem. They have a pipeline problem.
Most BD in games is kneejerk. Someone reaches out, someone connects at an event, a deal happens. That's not a pipeline, that's RNGesus with a business card.
There's a better way. Simple process, proper leads, and someone holding you accountable to actually doing it.
No strings 30 minute chinwag. Just a chat.
You're good at what you do. BD is just the thing that nobody owns. Until suddenly it matters a lot.
^ the face every founder makes when someone asks about their BD process
You get a proper process, real leads, and someone who actually knows the landscape.
I'd rather be upfront than waste your time. If any of these land, we're probably not the right fit, though a couple have asterisks.
From a quick sense-check to a proper BD partnership.
I'm Aidan. I've spent my career in BD, partnerships and sales across multiple industries, at agencies, at tech companies, start-ups, and now (sometimes) freelance, helping people build the BD function they can maintain themselves.
Games is a multi-billion industry that somehow still runs like a village. Everyone knows everyone, grudges last forever, and the right introduction at the right conference can change your year. Everyone you meet knows something you don't know, or someone you need to know.
The pitch is simple: Get honest answers, find the right people, build a process that's straightforward, and hold yourself accountable to actually doing it. No strategy decks that live in a drawer. No fluff. Just a natural way to build a pipeline. If I can't help you, I'll tell you.
Book a no strings 30 minute chinwag. We'll talk about where your BD is, where it should be, and whether Aidgency aka me (Aidan) is the right fit to close that gap.
